3 MINUTES READING | GEORGIA | JANUARY 20TH 2024

Oh, to be a fashion enthusiast in a Rick Owens world…

The brand just released its FW2024 collection last week, and it was chaotic, super strange, super aggressively shaped, and yet very personal and sensitive.

Rick Owens FW2024

They presented the show inside their own house (Rick and Michele’s), and we even got to enjoy pictures of her preparing breakfast for their guests, queen.

@pierresascha on Instagram

It made me think about something more than the actual show itself. It takes some courage to bring people into your own space in a Paris Fashion Week context, and it also takes some detachment from that star-driven guest list that most brands can’t stay away from.

Conglomerate brands such as Givenchy, LV, Dior, etc., have an almost obligatory sort of guest lists who gets to be in their show to maintain the spotlight and the subject running in the news for some time.

Don’t get me wrong, I like these brands, but I’m saying this because I actually get frustrated seeing more front row pics than actual show looks in the media.

I want to see more about Kim Jones work than what a celebrity was wearing at the event. I want to see more realistic opinions than just some publicity shown as “how was the show?” and focus on event matters rather than the actual clothing.

And that’s where Rick Owens shows always become special.

Not only is the collection always a very solid surprise that we get to see every season, but also that vibe of red carpet doesn’t happen for us. Toned down!

They make BDSM-inspired clothes and create pieces in collaboration with real BDSM fashion community creators who sometimes don’t get much attention from big brands. In this case, I’m talking about Matisse Di Magio, a designer specialized in rubber wear, who collaborated with Owens this season to make pieces made out of recycled tires.

That’s so beautifully specific!!!

We see real closeness with the people who work with them. We see them inviting people who are part of subcultural scenes where they get inspiration from. We see real new creators collaborating for some interesting pieces presented on the runway, and we see the closeness of the whole brand team with their guests. Closeness of conversation, closeness of more than just a guest to be proud of.

I’m sorry for not talking mainly about the collection, but for the last couple of years, fashion has been a place of confusion for me in some ways. I get excited about some very specific content creators that I know will give me a more intimate way of looking at those shows and what the fashion week presents us. But at the same time, I get a little bit lazy about some aspects of having to look for real conversations on the collections.

I love this world, so let’s just be a little bit more for real guys.

Pictures are taken from Rick Owens’s website and instagram from the accounts pointed on the picture!

Main post picture by Matteo Carcelli @matteocarcelli on Instagram.

https://www.rickowens.eu/en/IT/collections/men-porterville-fw24

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